Our experts explain how effective
enforcement saves lives at global
road safety event

05.03.2020

Road Safety Support experts Steve Callaghan and Emma Kelly provided a number of presentations on the benefits of Automated Speed Enforcement (ASE) at a recent road safety event in Sweden.

The pair spoke at the ‘Excessive Speeding and Distracted Driving: Global Best Practices in Enforcement’ pre-event for the 3rd Global Ministerial Conference for Road Safety in Stockholm.

The event, organised by the International Road Federation, brought together a number of contributors from the UK, Sweden and the Netherlands to discuss measures to cut excessive speed and distracted driving.

Enforcement is recognised as one of the most effective pathways to achieving immediate and lasting reductions in road traffic collisions.

The management of drivers’ speed involves a wide range of measures from setting and enforcing speed limits to targeted public education and awareness campaigns against distracted driving.

Evidence from numerous countries shows substantial reductions in deaths and serious injuries when all of these measures are designed to work together.

Steve and Emma covered topics such as: ‘Successful Speed Enforcement Strategies’, ‘Ensuring Accuracy and Integrity with a Type Approval Process’, ‘Effective Road Safety Campaigns and Media Engagement’ and ‘Alternatives to Prosecution.’

The presentations encapsulated the ethos of the ‘Raising the Game’ enforcement strategy document, launched by RSS last year.

Steve emphasised the need to increase our enforcement efforts and to look at wide area enforcement thereby reducing the halo effect.

Steve said: “I was thrilled to be able to pass on the knowledge and experience of enforcement strategies and techniques and how they affect road traffic casualties to those from countries who are yet to start out on this journey. There is no need for these countries to reinvent the wheel.”

Nicolas Worrell, of the US's National Transportation Safety Board addressed participants, encouraging them to take necessary steps to reduce speeding and distracted related crashes.

Nicholas, in his rousing address at the event on February 18, quoted Samuel Beckett to the audience, encouraging them that “No matter. Try again. Fail again. Fail better..” to keep focused determination and to work in collaboration.

This view was reiterated by Emma, when she spoke about the important role communications plays in enforcement. She also emphasised that collaboration along with stakeholder support is a vital ingredient to any ASE programme along with a culture that encourages learning.

Emma said: “It was an honour for Steve and I to be invited to speak at this event, which brought together participants from across the globe. We know that effective publicity and communications can increase the perceived perception of enforcement.

"That is why we are encouraging those with ASE programmes to adopt a strategy of unpredictable visibility, which will increase the deterrence effect over the wider area.

It is fantastic to see that the Stockholm Declaration calls for a re-focus on speed management, including the strengthening of law enforcement. Ultimately our goal is to save lives and make our roads safer for all who use them.”

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