New approach to mobile speed
camera enforcement announced
in North Yorkshire
North Yorkshire Police has adopted a more visible and flexible approach to mobile speed camera enforcement which will allow its fleet of vehicles to operate on any road in the county.
The #OpVis campaign, which is being run by the force’s Traffic Bureau, is also warning motorists that multiple safety camera vans may be in operation in the same area, at the same time.
Their new approach is designed to maximise visibility on the county’s roads in order to influence driver behaviour and increase the threat of detection for motorists.
Using traditional and social media, the force is issuing regular reminders to the public alongside its enforcement activities.
Elise Hatfield, North Yorkshire Police Traffic Bureau Manager, said: “We never sit still. Things are always changing for us and we are always looking at what we are going to do next.
“We need to think like drivers and riders in order to communicate with them and get our messages across. We want everyone who uses our roads to make it home safely.”
North Yorkshire is the largest county in England with many rural areas and moorland. With its beautiful landscape and sweeping country roads, naturally, it is popular with the motorcycling community.
Areas such as Craven, were experiencing high numbers of motorcycle collisions, but thanks to the Bureau’s proactive and highly-visible approach, along with support from colleagues across the force and road safety partners, the number of incidents are now in decline.
Mobile camera enforcement began in North Yorkshire just nine years ago, much later than the rest of the country, with just one vehicle initially covering the large county.
The unit now has 12 enforcement vehicles and a motorcycle, and is about to purchase a second.
Elise said the Traffic Bureau’s success is down to the hard-working and supportive team behind it, from those operating the cameras to the chief officers within the force, who understand the need for enforcement to reduce road casualties.
She added: “By taking a proactive road watch approach it allows us to enforce in areas where safety cameras would not have been seen before, or even expected to be seen, however we always have a rationale for visiting a site.
"We are looking to be smarter and more proactive, trying to prevent a location from becoming a collision problem rather than reacting to it.
“As a team, we’ve got a really exciting future ahead.”
The approach in North Yorkshire is backed by Road Safety Support (RSS), which has been calling for forces to adopt a fresh approach to enforcement to tackle the UK’s stagnating road casualty figures.
RSS is encouraging partnerships and forces to adopt a more flexible and random approach to enforcement known as ‘unpredictable visibility,’ like that demonstrated in North Yorkshire.
Its recommendations include no longer publicising specific mobile camera locations and supporting all enforcement activities with a proactive marketing strategy.