Zero road deaths in UK on EDWARD day

20.10.2017

The results of the 2017 Project EDWARD campaign released today have revealed that the UK achieved zero road deaths on the day of action.

The UK was one of 15 countries that saw no fatal road collisions on Thursday September 21, 2017, named European Day Without a Road Death (EDWARD).

Road Safety Support was proud to sponsor the campaign, which was organised by TISPOL and supported by 31 European countries.

Individuals and organisations made pledges to support EDWARD and publicised the project via news stories, events and social media, using the hashtag #ProjectEDWARD.

From September 19-21 there were 8,813 social media posts and #ProjectEDWARD trended number 1 in Ireland and number 4 in the UK on EDWARD day.

Despite these efforts, sadly there were still 43 road deaths across 31 European countries on September 21.

TISPOL General Secretary Ruth Purdie said: "We are very grateful to everyone who signed the pledge, recorded a video, organised an event and assisted with spreading the Project EDWARD message.

“We are very grateful for the financial assistance provided this year by Road Safety Support and Westcotec." 

She added: “It’s time to take a look at how we can continue to innovate for Project EDWARD in 2018 and beyond… so we’re ready to talk to any organisations interested in working with us as we strive to make zero fatalities a reality on our roads."

The country-by-country breakdown of fatalities can be viewed here 

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