Road Safety Media Skills Training

Road Safety Support’s experienced marketing and public relations team deliver one-day media skills workshops to road safety professionals who are keen to promote their activities through the media.

The interactive sessions, for up to 12 attendees, focus on the importance of working proactively with the news media and using social media to amplify messages.

The workshops are suitable for anybody working in road safety, from police officers to road safety officers, whether marketing is part of their role or not.

They give attendees the knowledge and the confidence to make full use of the 'free' marketing tools available to them.

They are also useful refreshers for road safety communications managers who would like to learn more about writing for the media.

The workshops are tailored to suit the needs of the attendees, but can cover the following:

  • Deterrence
  • Nudging and herding
  • Changing public perception
  • An overview of the media
  • What makes a news story
  • How to write a press release
  • Road safety news story ideas
  • The use of road casualty data in news stories
  • Social media marketing
  • Joint working

By working effectively with the media alongside their enforcement activities, police forces and safer roads partnerships can help to change public perceptions and deter dangerous behaviour on the roads.

For more information about our media skills workshops or to become a member of Road Safety Support please complete our contact form