The senior police officer spearheading a major UK road danger awareness campaign appeared on national television this week to warn the public that more people die in road crashes each year than from murder and terrorism combined....
An event designed to jolt the public into helping to tackle the road death endemic is set to create considerable impact, with half of UK police forces currently confirmed to take part....
Road death doesn’t have a preferred age, gender, race, class or faith.
It doesn’t care how fit you are, how happy you are, how clever you are or how popular you are....
Behaviour change alone is not enough – it takes a long time to engender change; enforcement should not be considered a last resort, it should be considered at the outset alongside a range of options....
