New national road
safety initiative to launch


A new, business-led approach to road safety is being launched at the National Motor Museum, Beaulieu on Friday 11th March.
Every collision harms business and the economy. In 2011, the government estimated that lost hours caused by motorway closures cost the economy over £1 billion. The RAC estimates that having vehicles off the road costs small businesses £500 a day.
Project Pictogram encourages UK fleets and organisations to use an industry standard set of vehicle stickers to communicate the dangers of the ‘fatal four plus one’: inappropriate speed, using a mobile phone while driving, not wearing a seatbelt, drink/drug driving and not maintaining a safe braking distance. The campaign is business-led and supported by a number of road safety organisations.
The initiative has already been adopted by a wide range of regional and national organisations including Home Retail Group, Radian Housing, Lucketts Coaches, ACE Liftaway, Thruxton Motorsport Centre, Hampshire Fire and Rescue, Hampshire Police and Eggars School. 
Phil Palfrey, retail brand marketer and the creative mind behind the concept, said: “Project Pictogram is a powerful initiative that protects profit and guards against the prospect of staff injury or fatality. As businesses get involved, they can dive deeper with specific educational campaigns for their own staff and promote safer driving through other media, such as on-the-go coffee cups, insurance reminders and literature at tourist attractions.”
The scheme now looks to attract other like-minded businesses interested in joining this positive movement towards creating better roads for all drivers. With artwork for a variety of sticker sets available for free online, the initiative is accessible to fleets and organisations of all sizes. 
Full details of Project Pictogram and associated artwork files can be accessed and downloaded for free from the website,

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