Fashion students transform high vis
clothing in aid of road safety

28.11.2019

Young designers in Wales turned high vis clothing into striking outfits as part of the country’s first-ever Road Safety Fashion Show.

The event, organised by GoSafe to coincide with National Road Safety Week, brought together students completing a Fashion Marketing and Retail degree at the University of South Wales, who were tasked with creating the safe, yet eye-catching designs.

They put their own spin on the regular high vis safety clothing and created their own unique designs using a range of additional materials.

In the UK, young people aged between 17 and 24-years-old are at a much higher risk of crashing than older drivers. Drivers aged 16-19 are a third more likely to die in a crash than drivers aged 40-49.*

Held at the National Museum of Wales in Cardiff on November 22, the event was attended by the Lord Mayor of Cardiff Coun Daniel De’Ath, Road Safety Support, road safety clothing experts, representatives from GoSafe, university lecturers and students.

At the end of the show, the panel of judges decided on a number of category winners.

Dafydd Newton-Evans, Marketing and Communications Manager for GoSafe, who organised the event, said: “This year, GoSafe wanted to reach out to young drivers, a demographic that are statistically at a higher risk on our roads, during Road Safety Week.

“We wanted to engage with young drivers in a creative, educational and innovative way which would increase their knowledge of road safety and actively encourage them to engage with road safety and to raise awareness within their peer groups.

“It was an amazing evening with some incredible creations showcased on the catwalk, and through their innovative, crazy and fascinating creations important road safety messages were conveyed through the visual platform of fashion and design. We are very much looking forward to developing this project further for 2020.”

 

* Reported road casualties Great Britain 2014, Department for Transport, 2015, table RAS30025

Latest news