#DriveSafeDriveSober urges
Safer Essex Roads Partnership


A new campaign has launched in Essex asking drivers to consider how their reaction times behind the wheel are affected by drink and drugs.

The campaign, which will be supported by the hashtag #DriveSafeDriveSober, launched on June 14, 2018 by the Safer Essex Roads Partnership and will run until July 15 – coinciding with the World Cup.

Adam Pipe, Head of Roads Policing in Essex, said: “Drink and drug driving continues to be an issue in Essex and it ruins lives.

“We often see an increase during the summer months as people enjoy the good weather at barbeques or in beer gardens.

“This year’s campaign focuses on reaction time and how that’s affected by drink and drug driving.

“We’ve based it around a barbeque scenario, using games you might play, because anecdotal evidences suggests that’s a key element to the issue at this time of year.”

Officers from the Roads Policing Unit will be carrying out proactive stops around the county throughout the campaign but Mr Pipe says that information from the public is crucial to tackling the issue.

He added: “If you have any information about someone who is drink or drug driving I need you to tell us so we can get them off our roads.

“You can call the police on 101, use the Safer Essex Roads Partnership’s ‘Extra Eyes’ website or contact Crimestoppers.”

107 people were arrested during last summer’s campaign which ran between June 1 and June 30, 2017.

Latest news