Countdown together to
The countdown is now officially on to this year’s European Day Without a Road Death (EDWARD).
Project EDWARD is an annual campaign led by TISPOL, which aims to achieve zero deaths on Europe’s roads on #ProjectEDWARD day.
This year’s event, which was officially launched this morning in Prague, will take place on September 26, 2019.
In the run up to the main event, safer roads partnerships and police forces are being urged to back the project by spreading the word on social media using #ProjectEDWARD.
They are also being encouraged to pledge their support on the Project EDWARD website at projectedward.eu/pledge/
The campaign is supported by police forces across Europe, as well as a growing number of well-known brands and road safety organisations, like Road Safety Support.
Last year, Twitter messages in support of Project EDWARD reached more than 37 million people in the three months leading up to the campaign.
On #ProjectEDWARD day itself a 25 million Twitter reach was measured.
In 2018, TISPOL received a Prince Michael International Road Safety Award for its efforts in making Project EDWARD such a success.