Road collision data analysis function
for safer roads partnerships

The Problem

Cuts within road safety left many safer roads partnerships without dedicated data analysts to carry out the vital role of examining local collision data to develop effective enforcement and marketing strategies. Many partnerships were left to make sense of the complex casualty data themselves in order to plan their casualty reduction activities.

Our Solution

Road Safety Support (RSS) realised that member organisations needed our help in making sense of the collision data, which plays such a fundamental role in their activities. Our skilled data analyst began breaking down all of the national collision data provided by the Department for Transport and presented it in user friendly workbooks for each individual force area.

Using meaningful charts and graphs, the workbooks, which are provided free of charge for RSS members, give members a local breakdown of the data relating to:

  • casualty severity casualty profiles (age, gender, postcode area)
  • road user groups
  • vehicle types
  • road types
  • speed limits

Members also have access to an online casualty map which can be filtered based on a variety of factors and view each of the collision sites at street level.

The Outcome

The localised collision data workbooks have been invaluable for many safer roads partnerships, giving them the ability to make sense of local collision data, which can appear baffling and meaningless in its raw form. In particular it has allowed partnerships who do not have a dedicated data analyst to develop local enforcement and marketing strategies with ease and confidence.