Promoting Motoring Court Cases to
Deter Future Offending

The Problem
A number of safer roads partnerships wanted to do more to deter motorists from committing offences, such as excessive speeding and Perverting the Course of Justice. Those who are found guilty face a range of penalties, including driving bans, heavy fines and even imprisonment. They also wanted to alter some drivers’ perceptions that high-end offenders were not being punished.
Our Solution
Road Safety Support advised them to follow key proceedings and to actively engage with the media to promote the outcome of court cases. Raising awareness publicly of the penalties received in these types of cases helps to deter other drivers from committing similar offences in the future and reminds the motoring public that offenders are being brought to justice. Road Safety Support helped them by alerting the media to the cases and producing news releases.
The Outcome
The stories were promoted by the media both locally and nationally, spreading a widespread message of deterrence.
Here are some examples of cases that we have helped our members to publicise:
- Footage captures “outrageous” 140mph stunts on Bedfordshire and Hertfordshire roads
- You’re fined! Apprentice winner Stella blames speeding offence on nanny
- Drive ban for motorist clocked at 125mph on A66
- Chelsea star Cesc Fabregas receives six month driving ban after speeding at 110mph
- Multi-millionaire Superdry founder is banned from driving after being caught by police doing 120mph on the M4 in his £200,000 Aston Martin Vanquish