Event shows vital link between data
and communications

Road Safety Support’s Data and Communications Seminar was a great success attracting more than 70 delegates from across the UK.

The event, which was held in Nottingham, featured a variety of speakers from Road Safety Support, safer roads partnerships and key national organisations.

The focus of the seminar was the vital link between road safety data and communications, identifying opportunities to work together and sharing knowledge.

In a post-event survey all attendees rated the event as 'excellent' or 'good' and all said that they were likely to attend again next year.

Among the speakers were Will Cubbin and Matt Clarke, from Safer Essex Roads Partnership, who spoke about their approach to road safety data and communications and Karen Delaney, from Transport for Greater Manchester, who discussed the pros and cons of social media for safer roads partnerships.

Delegates also heard from John Siddle, of Lincolnshire Road Safety Partnership, about working with the media proactively and Dr Daryl Lloyd, from the Department for Transport, who provided an overview of the CRASH reporting tool.

Other presentations were delivered by Laurence Atchison, of PACTS, who talked about the Young Europeans Acting for Road Safety project and James Underhill, of Experian, who brought MOSAIC to life.

Meredydd Hughes, Director of Road Safety Support, who chaired the event, said: “We were delighted to see so many dedicated and passionate road safety practitioners at our event.

“The seminar was informative and interactive and really demonstrated the importance of data-led road safety initiatives.”