Road death doesn’t have a preferred age, gender, race, class or faith.
It doesn’t care how fit you are, how happy you are, how clever you are or how popular you are....
Behaviour change alone is not enough – it takes a long time to engender change; enforcement should not be considered a last resort, it should be considered at the outset alongside a range of options....
The UK’s top roads policing officer is urging every police force in England, Scotland, Wales and Northern Ireland to support a major national event next year designed to change public opinion around road crashes....
